Shannon Blake

Founder & CEO

After more than 25 years of selling housewares and stationery products to large US retailers, I founded Carolina Creekhouse while being home more during COVID.  I got tired of the gross area rug in front of my kitchen sink.  Between kids, pets, food spills and dirty dishes, it was a constant battle to keep this area clean!  Therefore, I set out to create a “wipeable” solution that could easily withstand the heavy traffic and easily be wiped clean.  After finding the right material and USA manufacturing partner, the FloorFlat was born!

I absolutely love being an entrepreneur.  I am a firm believer in “make it happen” and building a strong team to surround me that can make up for all of my shortfalls.  In my free time, I enjoy time at home with my family and friends.  We are in the midst of renovating a farm to enjoy with our horses and mini farm animals. 

Jennifer Newton

Partner & Chief Creative Office

I joined Carolina Creekhouse as the Chief Creative Officer in 2019 after owning my own cafe and gift store. Prior to my time as an entrepreneur, I worked with a diverse range of organizations including not-for-profit and for profit companies in the areas of strategy, marketing, sales, staffing, and project management and implementation.

I love being able to adjust processes to increase efficiency, create organizational excellence. and motivate peak performance from team members. In my free time I support my creative side as a letterpress printer and designer of custom stationery and invitations. I also enjoy reading a good book and spending time with my husband and puppies Gypsy and Luna.

Additional Support Team

Karen Oettl

Strategic Consultant

Scott Bergner

Marketing Consultant

Lauren Kress Hubbard

Social Engagement Coordinator